Before I ever taught first-year writing, I learned an important lesson about communication in a radio studio. As a sports journalist, I was not just reporting news. I was shaping how people would receive it. Right before the sport segment, I often played short sport jingles (sometimes remixed) mixing beats, slogans, with timely bpm (beats per minutes). The jingle wasn’t extra! It was rhetorical! It announced a shift in genre (sport is coming), invited listeners into a new tempo and built anticipation. That early experience in a radio studio shapes my teaching today. In the studio, I learned that meaning…
Author: Gideon Kwashie Kwawukumey
Gideon Kwashie Kwawukumey
Gideon Kwashie Kwawukumey is a broadcast journalist and a multiple award-winning PhD candidate of Rhetoric, Writing, and Technical Communication at Virginia Tech. His research examines multimodal rhetoric, translingual rhetoric, transnational environmental counterpublic (TEC), technical communication, and sports communication.