Before I ever taught first-year writing, I learned an important lesson about communication in a radio studio. As a sports journalist, I was not just reporting news. I was shaping how people would receive it. Right before the sport segment, I often played short sport jingles (sometimes remixed) mixing beats, slogans, with timely bpm (beats per minutes). The jingle wasn’t extra! It was rhetorical! It announced a shift in genre (sport is coming), invited listeners into a new tempo and built anticipation. That early experience in a radio studio shapes my teaching today. In the studio, I learned that meaning…
Author: Gideon Kwashie Kwawukumey
Gideon Kwashie Kwawukumey
Gideon Kwawukumey is a broadcast journalist and doctoral candidate of Rhetoric, Writing, and Technical Communication at Virginia Tech. His research examines transnational environmental technical communication, sonic technical communication, multimodal rhetoric, linguistic justice in Technical Communication. Gideon has received multiple honors including 2026 ATTW Amplification Award, CCCC Scholars for the Dream Award, and RSA Gerard Hauser Award.