Author: Heidi McKee

Heidi A. McKee is the Roger and Joyce Howe Professor of Written Communication and an associate professor of English at Miami University. With James Porter, she co-wrote Professional Communication and Network Interaction: A Rhetorical, Ethical Approach (2017) and The Ethics of Internet Research: A Rhetorical, Case-Based Process (2009).

Unless you’re rooting for social media bots to become Nazis, Microsoft’s Tay was a resounding failure. When she was released “into the wild” on Twitter, she learned quickly based on her input data: interactions with users on the platform. As those users inundated Tay with misogyny, xenophobia, and racism, Tay started to spout out hateful messages. It’s been a couple years since Tay’s troubles, and Microsoft even tried another bot, Zo, which has likewise had a few problems. Bots are still in the news for their problems; in fact, bots and bad behavior now are almost synonymous, especially in light…

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