Title: What’s in a Name? The Anatomy of Defining New/Multi/Modal/Digital/Media Texts
Author: Claire Lauer
Publisher: Kairos, A Journal of Rhetoric, Technology, and Pedagogy, 17.1
Publication date: Fall 2012
Official Website: http://kairos.technorhetoric.net/17.1/inventio/lauer/index.html
A screenshot from What’s in a Name? by Claire Lauer
I remember the first time I heard about webtexts and started browsing Kairos sometime after reading The Language of New Media by Lev Manovich and while in the middle of reading Janet Murray’s Inventing the Medium. My head was swarming with terminology – new media, digital media, teleaction, and affordances. “What’s in a Name?” was, aptly, the first webtext I encountered. From the first click on, I was in awe of and inspired by the project. The opening screen, with its rose, ready, it seemed, to unravel, to unfold and bloom into something bigger and more beautiful. And unfold it does: into two parts, each with its own navigation. Part I: What’s in a Name? A journey through terms and definitions that is symbolic, reflective, aural, and inviting. Part II: Anatomy of a Definition. A series of categorized interviews featuring the following scholars: Cynthia Selfe, Jason Palmeri, Jonathan Alexander, Cheryl Ball, Gunther Kress, Scott DeWitt, and Anne Wysocki.
I knew after reading this text that I wanted to do my own webtext one day (and hopefully many!), to participate in a project that would require the creative use of technology and media to make an argument that wouldn’t be possible in print, with words alone. Maybe it will be the same for you.
What’s in a Multimodal Composition Class?
Anatomy of Invention
Janet Murray’s blog companion to Inventing the Medium: Principles of Interaction Design as a Cultural Practice
What’s in an Image?
viz. Visual Rhetoric – Visual Culture – Pedagogy
Anatomy of an Intersection: Composition and the Digital
An interview of Anne Frances Wysocki on Hot Metal Bridge, Fall 2013